The research is clear: successful aging is much more about lifestyle and environment than DNA and where you live matters enormously. Senior living communities have an opportunity to help residents make the most of their current chapter in life. To do so is a boon to the quality of life of residents plus it will likely boost occupancy and employee retention.

Ryan Frederick shares his tips for how senior living leaders can better articulate the value proposition of senior living to current and prospective residents and their families based on insights from his new
consumer book, “Right Place, Right Time.”